Case Studies

Constituent Relationship Management (CRM) for Higher Education

A global software services company was seeking for campaign management solution to manage and track marketing activities and campaigns. A solution was required to connect every touch point in the Higher Ed institution, placing students at the heart of everything and drive breakthrough performance across the student life-cycle and provide a centralized view of the prospective students across the sales funnel.

Client Information

  • The client is a leading provider of the software, strategies, and services that are vital to the efficient administration of higher education institutions.
  • For more than four decades, their solutions have given colleges and universities the power to meet all their academic and administrative needs.

Business Requirement

  • Client had to integrate their existing Higher Education product with salesforce so that their clients can leverage the rich CRM functionality of salesforce to manage the flow of new customers and run campaigns.
  • Also, all relevant data from the existing system would be made available in salesforce. The integrated product would facilitate the data movement from the existing system into salesforce.
  • The existing data also provides a rich set of scenarios for recruiting current and former students into new courses and programs. Having that data available within salesforce would facilitate the movement of the prospective students through the sales funnel.

Solution

  • Our team reviewed the objectives and the requirement for the new application and worked with the client to develop the product starting from Design to deployment into customer environment The Higher Education CRM product had the following features –
    • Management of Account, Student, Faculty data and the relationships between them
    • Manage Products – Offerings, Sections, Programs, Products
    • Order Management
    • Registrations and Course Management
    • Waitlist Management
    • Marketing Campaigns
    • Inquiries and Activities
  • The CRM product leveraged an integration framework to connect with the existing Higher Ed product. The integration framework was also developed by our team and was based on Event Notification Structure. Technology – Apex, Visualforce, Webservices, AWS, Javascript

Key Highlights

  • Complete Integrated solution
  • AppExchange ready product
  • Cost Effective – 100% Offshore Leverage
  • Product Partnership and On-Going support for issue resolution and change requests