Case Studies

Customized Campaign Implementation for Real Estate

A premium real estate developer needed a scalable & cost-effective campaign management program to efficiently reach and capture the customers. A unified customized campaign management implementation was required to improve sales efficiency and revenue with streamlined lead management

Client Information

  • The client is one of the leaders in the Real Estate Industry of India.
  • The client develops residential, commercial and township projects.
  • Has recently been awarded as the ‘Real Estate Company of the Year” at the Construction Week India Awards 2015.

Business Requirement

  • The need for a customized Campaign Implementation to market new and existing projects.
  • Increase in lead generation and conversion process/ratio.
  • Reports and Dashboard to reflect the correct state of any project and lead stages.


  • Our team reviewed the objectives and the requirement for the customization and worked with the client to implement the solution starting from Design to deployment into customer environment.
  • The implementation had the following features customized –
    • Campaign and Lead Generation
    • Lead Conversion
    • Capturing the entire Project related information – Projects, Blocks, Flats, Payments, Due Dates, Status of the Project
    • Opportunity Management – maintain various stages from negotiation to booked to cancel
    • Case Management
Technology – Apex, Visualforce, Trigger, Javascript, jquery

Key Highlights

  • Tailor made implementation.
  • Cost Effective – 100% Offshore Leverage.
  • On time delivery.